With Utter Self-Seriousness, Maker of Oreos Admits It's Using AI To Create New Flavors, Even Though Machines Cannot Taste
Flavor Discovery The company behind Oreo cookies has, by its own admission, been quietly creating new flavors using machine learning. As the Wall Street Journal reports, Mondelez — the company that manufactures Oreos, Chips Ahoy, Clif Bars and other popular snacks — has developed a new AI tool to discover new flavors for its brands. Used in more than 70 of the company's products, this machine learning tool is different from generative AI tools like ChatGPT and more akin to the drug discovery algorithms used by pharmaceutical companies to find and test new medications rapidly. Thus far, the tool created with […]
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https://futurism.com/the-byte/oreo-manufacturer-ai-flavors