Following ongoing reports that Amazon’s generative AI makeover of Alexa is not going well, it appears Amazon may take a more practical approach to making its smart assistant more useful. According to Business Insider, Amazon is partnering with several companies to make Alexa better at doing things you might want a digital assistant to do: including calling an Uber, tackling Ticketmaster for events, booking dinner through OpenTable, and handling GrubHub and Instacart for your food delivery.

Now, if this sounds familiar, it's because the likes of Uber, OpenTable, GrubHub and others already had Alexa Skills, but apparently, this is something different. These companies are reportedly being recruited to be part of the new Alexa, which Amazon...

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