After its foray into headphones, the next major new product category from Sonos is rumored to be a video streaming box similar to a Roku, Amazon Fire TV, or Apple TV. Such a device has been rumored for ages now, with Bloomberg previously reporting that its price is expected to fall between $150 and $200. And today we got confirmation (or at least something close to it) that the Sonos streamer will run an operating system built by The Trade Desk, a digital advertising business.

Janko Roettgers first reported on a partnership between the two back in September, noting that The Trade Desk is “supplying Sonos with the core smart TV OS, and facilitating deals with app publishers, while Sonos is designing its own hardware, and customizing the...

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