Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone. Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments.

Apple first introduced Business Connect last year as a way for businesses to claim listings across Maps, Messages, Wallet, Siri, and its other apps.

Each registered business can confirm its info is accurate and add additional details like photos or special offers. Collecting verified, up-to-date business information could be useful for Apple if it ever launches its own search engine or inside features for Apple Intelligence instead of sending users...

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